top of page

Privacy Policy

A legal disclaimer

Chérie Charm ("Cherie Charm", "we", "us", or "our", which term shall include its affiliates and group companies, where applicable) conducts its business through various online and offline channels, including:

  • retail sales of women’s apparel and accessories under the brand name "Chérie Charm";

  • operation of its online e-commerce website and mobile application www.chériecharm.com (collectively referred to as the “Platform”); and

  • participation in customer engagement programs and loyalty offerings (if applicable), including seasonal campaigns and digital experiences.

This Privacy Policy applies to all visitors, customers, users, and others (collectively referred to as “Users” or “you”) who access or use the Platform. By using or accessing the Platform, you agree to the practices described in this Privacy Policy.

Collection of Personal Information

We collect a range of personal information necessary to provide our products and services efficiently. The types of information collected include, but are not limited to:
 

  1. Personal Identifiable Information (PII) -

    • ​Full name

    • Mobile number

    • Email address

    • Shipping and billing addresses

    • Date of birth (optional)

    • Account credentials if you register with us
       

  2. Payment and Transaction Information -

    • ​Credit/debit card details (processed securely through third-party payment providers)

    • Wallet, UPI, or other digital payment credentials

    • Purchase history and order details

      Note: We do not store card or bank details on our servers. Payments are securely handled via certified gateways.
       

  3. Device and Technical Information -

    • ​IP address

    • Device type and unique identifiers

    • Browser type and settings

    • Operating system

    • Session activity and usage patterns
       

  4. Communications and Interactions -

    • ​Queries, feedback, and support requests

    • Participation in surveys, contests, or marketing programs

    • Reviews or testimonials submitted voluntarily

Use of Collected Information

Your information is used for purposes including but not limited to:
 

  • Processing and fulfilling your orders

  • Delivering a personalised shopping experience

  • Customer support and order tracking

  • Managing user accounts and preferences

  • Sending marketing communications (only with your consent)

  • Improving our Platform functionality and security

  • Complying with legal, taxation, and regulatory obligations

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, such as:
 

  • Recognising repeat visitors

  • Storing your preferences and cart contents

  • Monitoring website performance

  • Providing targeted advertising through third-party platforms like Google, Meta, etc.

    You can control cookie settings via your browser. Disabling cookies may affect some Platform functionality.

Sharing and Disclosure of Information

We do not sell your personal data. However, we may share your information with:
 

  1. Trusted Third Parties for services including:

    • ​Payment processing

    • Logistics and delivery

    • IT infrastructure and hosting

    • Marketing and analytics providers

    • Customer service platforms
       

  2. Government or Regulatory Authorities:​​

    • ​When legally required to disclose personal data to comply with applicable law, regulation, legal process, or enforceable governmental request.

Data Retention

We retain your data for as long as necessary to:
 

  • Fulfil the purpose it was collected for

  • Provide ongoing customer service

  • Comply with legal and regulatory obligations

  • Prevent fraud and enforce our legal rights

    After this period, your data will be securely deleted or anonymized.

Your Rights and Choices

You have the right to:
 

  • Access the personal data we hold about you

  • Correct any inaccuracies in your personal data

  • Withdraw consent for marketing at any time

  • Delete your personal data (subject to applicable laws and business requirements)

    To exercise any of these rights, please contact us at support@cheriecharm.in.

Children’s Privacy

Cherie Charm does not knowingly collect or solicit personal data from individuals under the age of 18. If you believe that a minor has provided personal information to us, please contact us, and we will take appropriate steps to delete such data.

Data Security

We implement reasonable technical and organisational safeguards to ensure the security of your personal data, including:
 

  • SSL encryption

  • Firewalls and intrusion detection systems

  • Access control and regular security audits

    However, please note that no system is completely secure, and we cannot guarantee the absolute security of your data.

Third-Party Links

The Platform may include links to third-party websites, products, or services. These external sites operate independently and are governed by their own privacy policies. We recommend reviewing those policies before engaging with such websites.

Policy Updates

We reserve the right to update or modify this Privacy Policy at any time. Changes will be reflected with a revised “Effective Date” at the top of this page. Continued use of the Platform after any such changes constitutes your acceptance of the updated policy.

bottom of page